At present, the packaging market is affected by the level of social development, and people have different views on packaging and aesthetic standards, including aesthetic value and aesthetic fashion. Under the guidance of modern science and technology, the production and design of packaging enterprises have been improved to a great extent. The transparent plastic boxes produced by the traditional technology are exquisite, and the structure is more and more diversified. Modern techniques have abandoned the complicated external decorative parts of the traditional craft, and reformed them on the basis of traditional craft, and opened up a new direction for new packaging design and enterprise brand. The pursuit of the simplicity of the exterior, no longer advocating "excessive packaging", re examining the waste of packaging materials and texture of the texture, the design of transparent glue box to a new height.