The source of the glamour of product packaging
1. Packaging Color: More than 80% of information comes from the visual. If the designer's grasp and use of the packaging color can directly reflect some of the characteristics of the internal goods, the product is likely to be the first choice for buyers.
The use of visual color is an important means of color design based on the inherent color of the product or the attributes of the product. Yellow tea, coffee, whiskey, beer and other beverages use brown. The lemon shampoo in cosmetics is designed as lemon yellow. The color of these products itself is reproduced in the color of the packaging colors, and it is the best for people to associate with the same source. Therefore, there is a basic internal object concept.
Of course, the opposite is true. Some designers boldly use color contrast to achieve better, more exotic results, but if you can't master it, it will be counterproductive.
2. Package mode: Consider the combination of modes from three aspects: first, organization mode; second, the theme of expression; and third, the style of display. In organizational mode, use more geometric composition, abstract composition, visualization, or physical components. At present, the use of geometric or abstract ingredients, mainly cosmetics or daily necessities. The physical or physical structure is most popular in food packaging. Some people use a transparent plastic bag to let people directly see what's inside. In terms of expressing the subject, although the way of expression is different, the purpose is very clear. In the form of composition, there are some prominent words, some prominent objects, and both. No matter which form you use, you must keep in touch with your inner items to show the freshness of the theme. In terms of theme, we should also pay attention to simplicity, whether it is text or pattern, and strive to achieve a single model, a prominent theme, a simple and concise theme.
3, the connotation of the packaging: mainly reflected in the packaging of the attractiveness of the picture of the interest and product image and corporate culture organic combination. In addition, beautification is an indispensable and important factor for good packaging, including: first, beautiful colors, second, elegant designs, and third, exquisite packaging.
How to improve the charm of packaging
Grasping the basic attributes and being brave to innovate are the main means to improve the charm of commodity packaging.
Color innovation is an application that dares to break through traditional colors. For example, the mineral water and purified water are often green or blue, but Wahaha's pure water is the opposite. It is bold to use red, it seems that people in a red heat environment, associate with thirst-quenching pure water, the result is rampant, north and south, This is the innovative use of color. Under the conditions of innovation, there are two comparison methods. One is the comparison of the same family, which is a contrast between the packaging and the packaging itself, and still has good results. Such as the use of Shuanghui fish sausage casings selected orange, and the color design on the label with orange or navy, as a result, they use fruit green, two colors contrast this fish sausage in the similar products consumers have become the most popular products.
In the design of the design, foreigners cannot be worshipped, nor can they stick to conventions. In terms of artistic style, the more the national character is, the more universal it is. For example, folk paper-cut or traditional silk patterns, or Chinese painting art can be used. But this is not a copy but a breakthrough.
Innovation and innovation mainly refer to the innovation of packaging carriers or production processes. In terms of carrying capacity, companies should pay attention to green food packaging. The technical aspect is mainly to improve and visualize the process modeling and packaging of children's food packaging.