One: the expression of basic information, this is easy to understand. It's about letting consumers know what's going on with your product, what's going on, what's going on with your product.
Second, stand out. This is based on clear information. For example, the packaging of some products is more aesthetic, simpler, or more prominent in the characteristics of the product.
Third, functionality is important, beauty is important, and brand association is more important, especially in this era of escalating consumption.